The Ultimate Guide to Connecting GA4 Conversions to Google Ads with Universal Analytics HQ

Aug 3, 2023

The Ultimate Guide to Connecting GA4 Conversions to Google Ads with Universal Analytics HQ


In the ever-evolving landscape of data analytics, the discontinuation of Google Analytics 3 (GA3) and the rise of Google Analytics 4 (GA4) have ushered in a critical transition for businesses. The new GA4 offers advanced features, empowering companies with valuable insights to stay competitive in the market. However, GA4 has a different data structure, making it incompatible with GA3, and it does not support importing historical data from its predecessor. This creates a significant challenge for businesses that rely on GA3 data for strategic decision-making. Thankfully, Universal Analytics HQ has emerged as the industry leader, bridging this crucial gap and delivering an uncompromised and efficient analytics solution.

The Importance of Linking Google Ads to GA4

With the sunset of Google Analytics 3, linking Google Ads to GA4 has become more critical than ever before. This connection enables businesses to gain comprehensive insights into their advertising efforts, unlocking the full potential of their marketing strategies. GA4's advanced features and capabilities provide the data-driven precision necessary to thrive in today's competitive landscape.

Consequences of Not Shifting to GA4

Failing to make the transition to GA4 can have significant consequences for businesses and their data analytics efforts:

Data Discontinuity: 

Without migrating to GA4, businesses face data discontinuity, hindering their ability to gain a holistic view of their customer journey and make informed decisions.

Lost Historical Data: 

Not adopting GA4 means losing access to invaluable historical data from GA3. This loss could impede businesses from identifying long-term trends and patterns critical for growth.

Missed Growth Opportunities: 

GA4's advanced features enable businesses to uncover valuable insights about their audience's behavior, preferences, and engagement. Staying on GA3 might mean missing out on opportunities for growth and optimization.

How Universal Analytics HQ Navigates the GA4 Transition Challenge

Universal Analytics HQ, the industry leader in data analytics solutions, excels at addressing the GA4 transition challenge with its unique data blending offering. By seamlessly blending GA3 and GA4 data into a single, consolidated dashboard, Universal Analytics HQ ensures businesses maintain access to historical GA3 data while harnessing the power of GA4.

Delivering an Uncompromised Analytics Solution

Universal Analytics HQ's key features that deliver an uncompromised analytics solution are as follows:

Seamless Data Integration: 

The expert team of data analysts and engineers at Universal Analytics HQ have perfected the process of integrating GA3 and GA4 data seamlessly. Businesses enjoy a unified view of their data without the complexities of managing separate data sources.

Uninterrupted Insights: 

The ability to retain historical GA3 data allows businesses to analyze long-term trends and track performance changes over time. This continuity empowers businesses to make well-informed decisions based on a comprehensive understanding of their audience.

Tailored Packages: 

Universal Analytics HQ offers three main packages – Basic, Mid-Tier, and Enterprise – catering to the unique needs and sizes of different businesses. Their customized solutions ensure that businesses get the most value from their data analytics investment.

Connecting GA4 Conversions to Google Ads - A Step-by-Step Guide

To seamlessly connect GA4 conversions to Google Ads, Universal Analytics HQ provides the following step-by-step guide:

Setting up GA4 Properties: 

Create a new GA4 property and configure it to track essential metrics, including conversions.

Google Ads Linking: 

Establish a connection between GA4 and Google Ads accounts to enable data sharing.

Configuring Conversion Events: 

Define and configure the specific conversion events you want to track, such as purchases, sign-ups, or form submissions.

Importing Historical Data: 

Utilize Universal Analytics HQ's expertise to import historical GA3 data into GA4 for a complete picture of your marketing performance.

Optimizing Advertising Strategies: 

Leverage the combined power of GA4 and Google Ads data to optimize advertising campaigns and achieve higher ROI.


As Google Analytics 3 approaches its sunset, the urgency of transitioning to Google Analytics 4 cannot be overstated. Universal Analytics HQ emerges as the ideal solution, bridging the gap between GA3 and GA4 by delivering an uncompromised and efficient analytics solution. By linking Google Ads to GA4 and seamlessly integrating historical data, Universal Analytics HQ empowers businesses to make data-driven decisions seamlessly and unlock their true potential in the evolving market landscape. Embrace the future of data analytics with Universal Analytics HQ and embark on a journey of unrivaled insights and growth.